Under Promise and Over Deliver

Good Afternoon: Under-promise and Over-deliver and you will have plenty of business to last you a lifetime.  The agents that continue to stay busy no matter what the market climate looks like are the ones that truly practice this mantra.  Your reputation in real estate has always been important, but in today’s world of social media, it’s even more important because your customers are communicating with their sphere of influence more than ever.  They talk to childhood friends, high school classmates, college alumni, distant cousins, and more, all through the media of today, Facebook, Twitter, FourSquare, and more.  I think that’s why the article below really hit home for me.  Results and substance are the key to success, because the public perception of your company and the consistency of the service you provide will be broadcast in the form of tweets, updates, and blog posts.  I think you will really enjoy this RIS Media article.  This subject matter always seems to resonate with the best agents in the business.  As always, keep up the great work.

 Results and Substance Matter

 In her May column for RISMedia’s Real Estate magazine, RE/MAX CEO Margaret Kelly discusses what’s most important to a building a successful real estate business: substance and results. Here is an excerpt from Kelly’s column. Read the full article online.

“Consumers are looking for full-service experiences more and more, and their impression of where they’ll find the real experts matters. It’s important to be aware of the public perception of your company and the consistency of service consumers can expect there, particularly in a social networking world where one bad experience can be broadcast to hundreds of friends in a flash.”

“You shouldn’t have to worry about under-qualified, poor-performing agents tarnishing your reputation. If this is a real concern for you, think about your options and the best place to build your business without limitations surrounded by other motivated professionals.”

RE/MAX 4000 is a team of professionals consisstent in providing exceptional service.  Call 970-241-4000 to make an appointment with any of the well qualified Sales Associates or visit www.gjproperties for a comprehensive look at all properties avialable in the Grand Valley.

 © 2011 RE/MAX, LLC. RE/MAX Affiliates may share this article, provided they do not charge for it and this notice is included. All other rights reserved.


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